Louisville, KY 40202
Full-Time - Sales & Mktg Insights Analyst

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Job Details
Employment type: Full-Time
Job Category: Accounting/Finance
Location: Louisville KY, 40202
Req ID: 2026-281964
Responsibilities

The Sales and Marketing Insights Analyst is responsible for analyzing sales, marketing, revenue, and operational performance data and turning it into clear, actionable insights for Company leaders. This role supports executive reporting, forecasting, planning, performance analysis, data integrity, and vendor and referral partner evaluation.

  • Translate sales, marketing, and revenue data into clear executive insights that explain what happened, why it happened, and what actions should be taken next.
  • Develop executive dashboards, pre-read materials, presentations, and briefing documents for leadership meetings, business reviews, budget discussions, and strategic planning sessions.
  • Identify key trends, risks, opportunities, and emerging performance shifts and proactively communicate recommendations.
  • Analyze performance across the resident acquisition funnel, including inquiry, tour, deposit, and move-in conversion.
  • Evaluate lead source quality, marketing effectiveness, sales execution, and occupancy outcomes.
  • Monitor community, regional, and portfolio-level performance against targets and historical trends.
  • Partner with Sales, Operations, Finance, and Marketing teams to identify performance gaps and recommend improvement strategies.
  • Conduct ad hoc analyses to support business initiatives, market assessments, and operational decision-making.
  • Support annual budgeting, forecasting, and business planning processes.
  • Analyze forecast-to-actual performance and evaluate return on investment for marketing programs and initiatives.
  • Develop scenario models to support investment decisions, resource allocation, and growth strategies.
  • Partner with Finance to connect marketing and sales performance to revenue, occupancy, and profitability outcomes.
  • Manage recurring reporting and performance analysis for referral partners and marketing vendors.
  • Maintain vendor and referral partner scorecards that measure lead quality, conversion performance, volume contribution, cost efficiency, and return on investment.
  • Compile, validate, and reconcile referral partner performance and move-in data.
  • Support vendor business reviews, contract renewals, credentialing requirements, and performance optimization efforts through objective analysis.
  • Maintain and support the integrity of sales and marketing performance data across enterprise systems.
  • Define, document, and maintain standard business metric definitions and reporting methodologies.
  • Reconcile data discrepancies across CRM, business intelligence, financial, and operational systems.
  • Validate report outputs and ensure consistency of performance reporting.
  • Support CRM user administration, including onboarding, role maintenance, and user updates.
  • Troubleshoot reporting and dashboard issues and coordinate resolution with internal partners and system vendors.
  • Administer sales contests, recognition programs, and incentive compensation tracking.
  • Support contest design, eligibility validation, performance monitoring, and payout calculations.
  • Track participant performance and produce standings, results, and leadership reporting.
  • Ensure accuracy and consistency of incentive reporting and participant communications.
  • May perform other duties as needed and/or assigned.
  •  
Qualifications
  • Bachelor’s degree in Business, Marketing, Finance, Analytics, Statistics, Economics, or related field.
  • Three (3) to five (5) years of experience in business analytics, marketing analytics, revenue analytics, sales operations, or related disciplines.
  • Experience supporting senior leaders with data-driven analysis and business insights.
  • Strong understanding of marketing and sales funnels, performance metrics, ROI analysis, and operational KPIs.
  • Demonstrated ability to transform complex data into clear business recommendations.
  • Advanced proficiency in spreadsheet and business intelligence/reporting tools, with the ability to leverage AI-enabled tools to streamline reporting, automate recurring tasks, and accelerate insight development.
  • Strong analytical, problem-solving, and organizational skills.
  • Excellent written, verbal, and presentation communication skills.
  • Ability to manage multiple priorities and deliver accurate work in a fast-paced environment.
  • Experience in senior living, healthcare, hospitality, or multi-site consumer services organizations preferred.
  • Experience working cross-functionally with Marketing, Sales, Operations, and Finance teams preferred.
  • Experience with customer relationship management platforms and enterprise data environments preferred.
  • Experience evaluating marketing vendors, referral partners, and third-party performance programs preferred.
  • Knowledge of forecasting, scenario modeling, and occupancy or revenue management concepts preferred.
  • Must successfully complete all Company specified training programs.

We create communities where employees thrive in their work, helping our residents thrive in their homes.

 

Atria Senior Living’s corporate Support Center has openings for individuals looking for a career with outstanding benefits, including:

  • Paid holidays and PTO
  • Benefits package also includes Health, Dental, Vision, and Life Insurance
  • Retirement Savings Plan / 401(k) employer match
  • Tuition reimbursement (U.S Based Communities)

*Enrollment in benefits varies by employee classification

 

As a valued team member at Atria, you’ll work in a supportive environment that provides advancement opportunities and promotes a healthy work-life balance. Apply now!

 

Hiring Step 1
It’s Easy to Apply Online
Select the “Apply Now” button on the job that interests you. Plan on taking 5-10 minutes to complete the application and select “Submit” when done – you’ll receive a confirmation email shortly thereafter. Keep your login and password handy as you’ll need it throughout the hiring process.
Hiring Step 2
Application Review
Every application is given due consideration. If your experience and skills are aligned with the job requirements, we’ll contact you to schedule an interview.
Hiring Step 3
Interviews & Assessments
Your interview will be conducted by phone or in person with an Atria recruiter or hiring manager. This process may include additional interviews, reference checks and skill assessments.
Hiring Step 4
Offer Letter
If you are chosen for the position, an offer will be made by phone and email. The email will include a letter which you’ll sign electronically, return to us and can download for your records.
Hiring Step 5
Post-Offer Hiring Process
You’ll receive all needed forms, instructions and our contact information if you have any follow-up questions. This process may include a background check and/or a drug screen.
Hiring Step 6
Check-ins from your future team
As turnaround times vary for screening results, we’ll provide any needed updates and let you know what to expect for your first day on the job.
Hiring Step 7
First day and onboarding
Congratulations – we’re excited to have you join our team! Onboarding varies by position, but on your first day at Atria you’ll typically meet coworkers, take a workplace tour and begin any required training.
Apply Now
Job Details
Employment type: Full-Time
Job Category: Accounting/Finance
Location: Louisville KY, 40202
Community: Atria Senior Living
Req ID: 2026-281964

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Benefits for Working at Atria Support Center

Competitive Pay
Competitive Pay

Atria provides competitive wages as we value employee contributions and commit to investing in our employees.

Paid Holidays & PTO
Paid Holidays & PTO

In addition to company observed holidays, we encourage our employees to take earned time off to refresh, recharge, and spend time with their loved ones.

Comprehensive Health Plans
Comprehensive Health Plans

After satisfying the waiting period, employees at Atria are eligible for an array of benefits including medical, vision, and dental coverage, company paid short term and long term disability, as well as other voluntary benefits such as critical illness coverage.

Career Advancement Opportunities
Career Advancement Opportunities

We promote approximately 1,500 people a year.  Share your professional aspirations with your manager, and together we will work to achieve them. Atria focuses on talent development and growth opportunities within.

Tuition Reimbursement
Tuition Reimbursement

Want to earn a degree or pursue a new certification? Our tuition reimbursement program provides full-time employees with up to $5,250 a year in support for approved courses toward degrees and certifications.

Employee Loyalty Rewards Program
Employee Loyalty Rewards Program

Atria celebrates employees through different rewards programs including anniversary awards and recognition of great work.

Retirement Savings Plan with Employer Match
Retirement Savings Plan with Employer Match

We offer an opportunity for full-time employees to save for retirement through Transamerica. Traditional 401(k) and Roth options are available, and after one year of service, Atria offers a 50% match on a percentage of those savings.

Rewards & Recognition

Learn more about the many ways Atria celebrates employee achievements and rewards outstanding performance.

Health & Safety

Whether providing protection from sickness or natural disasters, such as flooding or fires, we make safety a priority for both residents and staff.